You have a business or idea that is going well, but now you want to take it to the next level and scale it with marketing. The next logical step in this day and age is to look at the top social media marketing apps and use them to boost your business. So, which ones are the best to use? Here are the top five social media marketing apps that you should use:
1. Facebook
This app is without a doubt a great place to start. First off, it is the biggest social network with over 1.5 billion users, 1 billion of which are online every single day. It is a great place to promote any sort of product or service for many reasons. When using Facebook ads, you are able to pick which demographics you want to target including people’s age, occupation, interests, and so on. This platform allows you to reach the most amount of people in one go with not a lot of money. Meaning, the advertising is quite affordable. Along with being able to target specific people at a low cost, you are also able to interact with people you are already in touch with. Overall, it is a great place to begin marketing tactics.
2. Tiktok
If you haven’t heard of Tiktok, it is a social media app which focuses mainly on short video clips in a format similar to the app Vine, which was discontinued in 2016. One of the biggest reasons it is one of the best social media apps to market on right now is because it is very new and there are a lot of users on it. This platform is great for subtle marketing and influencer marketing, where brands can reach out to young users who have millions of followers and promote their products or services through them, getting incredible conversions through these tactics.
3. LinkedIn
This platform is a great social app to use for your business, but in a slightly different way than the previous two apps. This is a platform where people make profiles and connect on a professional basis. It is a more serious professional platform, but if used correctly it can make a business more trusted, recognized, and successful. Businesses can use it to post job listings, videos of their products or services, articles, and promote the leaders on their page. It is a great site to use to branch out and diversify for any business or company.
4. YouTube
YouTube is a great app to use for long-form video content. Although it has been around for quite awhile, it is still an effective platform to use in marketing. Making longer videos and posting them is an engaging way to get someone to understand and identify with something, whether it is a product, service, or industry as a whole. And as a bonus, if the videos posted are able to bring a large volume of traffic they can actually make money for the business!
5. Instagram
This platform is mainly used for pictures, but also has other features as well. Whether you have a big or small operation to promote, it is a great way to get engagement and initial recognition. Since visual content is so important to any marketing strategy, Instagram can be utilized to highlight a product or service’s features, describing in detail why it is the best of the best. It is a good place for influencer marketing just like other video and picture based apps, and will always be a great option to use.